Get to know about Online Reputation Management (ORM). Stay informed about the Digital Marketing world DMI. One of the popular blogs on Digital Marketing admissions, helping applicants learn the best practices and avoid common mistakes while choosing an institute for career growth.
What Is ORM ? :
Online reputation management (ORM) means taking control of the online conversation. Its techniques and strategies ensure that people find the right materials when they look for you on the Internet.
The purpose of online reputation management is to create balance, counteract misleading trends, and allow you to put your best foot forward.
Online Reputation Management (a.k.a. Reputation Marketing) are strategies that help businesses improve and respond to online reviews customers leave about their business on popular review sites like Google My Business, Yelp, Angie’s List and others. Online reputation management typically involves:
- An online reputation management software program that allows for easy collection of online reviews and distribution to popular review sites
- Adding review schema markup to your website
- Business owners proactively asking customers to leave online reviews about their business (7 out of 10 customers will leave a review if they’re just asked to by the business!)
- Alerts or notifications to business owners when any reviews – good or bad — are left about their business on top online review sites
- Ability to respond to both positive and negative reviews to either thank the customer for their great feedback or address the concern a customer has if they leave a bad review
- Promote a company’s 5-star reputation through social media, websites, banners, newsletters, paid ads, etc.
Top Reasons Why Online Reviews Are Important To Your Business
Your business’ reputation is your #1 asset. More than ever, potential customers go on the internet to look at online reviews so they can make decisions about which local businesses to patron, what products to purchase or which services to use. According to our recent survey, 57% of consumers will only use a business if it has 4 or more stars.
Despite the facts, many businesses still think they can ignore online reviews — and are secretly hoping that reviews will quietly go away. Many businesses have been burned by customers who left bad reviews online, and it’s tarnished their view of the importance and credibility of online reviews. To many of them reviewers are just grumpy people complaining, but as a digital marketer, your job is to explain to your clients why they need to proactively protect their reputation.